Everyone loves a good laugh, and record companies have exploited that for years. Some of the very first recordings Thomas Edison made were comic monologues or recitations, some by Mark Twain. Novelty records have been a staple of the industry ever since.
When buying music, most people look for a favourite song or artist, they don’t usually consider the label, that’s something collectors do. Some labels do manage to develop an audience for their own distinct “sound” but none did it as successfully as Motown Records.
The word jazz has many different meanings. When you jazz something up, you make it more exciting or colourful. When you talk jazz, that’s nonsense.
Jazz music is just as hard to define. It can be dance and party music, smooth and soothing, or weird and dissonant. Fans say it doesn’t matter, as long as it swings.
All mass manufacturers strive to find ways to make their products stand out from the ordinary, and record manufactures are no different. One of the most obvious ways was to make records of different colours to attract attention.
So why are most records black?